Digital Marketing Interview Questions Answers
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Top 70 Digital Marketing Interview Questions and Answers
In this article, I will share the Top 70 Digital Marketing Interview Questions Answers. It will help those who are all preparing for the Digital Marketing Interview.
After reading this article you may attend the Digital Marketing Quiz test for free. Because this Quiz test helps to check your Digital Marketing knowledge yourself i.e., self-evolution.
What is Digital Marketing?
What is Marketing? Marketing is the process of creating interest or awareness in a particular product or service. By that, we can advertise and sell the product easily. Digital Marketing means advertising any business products or services on digital channels(websites, Apps) and devices(Mobile, laptop). Nowadays most business owners are using digital marketing to promote their business because the number of Internet users is increasing exponentially daily. Recently all the old and new business uses digital platforms like social media channels, emails, smartphones, and the internet to reach their valuable customers.
The most common types of digital marketing techniques:
SEO: SEO stands for Search Engine Optimization. It is a technique that helps to improve your website rank on top of the search engine result page through the organic method.
SEM: SEM stands for Search Engine Marketing. It is a technique that helps to improve your website results on top of the search engine result page through the paid method. Examples: Google Ads, Bing Ads, Yahoo Ads
SMO: SMO stands for Social Media Optimization. It is a technique that helps to promote your business brand through social media channels to drive more traffic to your website, generate leads, and target more customers through the organic method. Example: Facebook, Twitter, Instagram, Linked In, Youtube, Pinterest
SMM: SMM stands for Social Media Marketing. It is a technique that helps to promote your business brand through social media channels to drive more traffic to your website, generate leads, and target more customers through the paid method. Example: Facebook Ads, Twitter Ads, Instagram Ads, LinkedIn Ads
E-mail Marketing: It is one kind of digital marketing technique that helps to promote the business product or services through email platforms. It helps to inform potential customers about the latest updates about a business product, new discount offers, and events through email platforms. Example: blog subscriptions, follow-up emails, customer welcome emails, and newsletters.
Content Marketing: It is a digital marketing technique that helps in creating and promoting quality content. By this technique, we can generate brand awareness, traffic, and lead generation for our business. Examples: Blogger, infographics, ebooks.
Read More: Which is the best Digital Marketing Training in Coimbatore?
What is the Importance of Digital Marketing?
People are thinking about why to invest in marketing after all businesses have specific goals to achieve. Because everyone wants to reach their products to customers and convince them to use their product/service. Digital Marketing helps to do this process quickly by using marketing resources, i.e., the Internet and digital devices.
Cost-effective: Digital marketing is one of the most inexpensive types of marketing. You can decide how much price you want to pay and accordingly make the investment. Example: You can decide to choose Facebook Ads, Twitter Ads, Google Ads, etc.,
Flexible: Digital marketing is a vast field where you can reach your potential customers in several ways. There are more ways to reach your customers like You can contact them through social media channels or connect with them through emails or create content to generate brand awareness. Example: Email Marketing, Social Media Channels
Tracking: With digital marketing, not only make brand awareness of your product but you can also track their activities like what product they bought or which ad guides their buying decision. Because those activities help you to improvise your marketing strategies. Example: Google Analytics
Interactive: Digital channels allow you to connect with your audience directly through reviews, comments, messages, and social media posts. You can know what your customers think of your brand and what are all the changes you can make to make it more demanding. Example: Customer relationship management (CRM)
Authority: Digital marketing gives you the authority to manage what people understand about you as a brand. In case of any controversies related to your brand or industry, you can always voice your opinion and establish a sense of trust among your customers.
What is Inbound Marketing?
Inbound Marketing is a technique that helps to promote business products or services to the customers through various marketing strategies like content marketing, social media marketing, and search engine optimization, Word of Mouth, Q & A sites, Social Bookmarking, Video Marketing, Search Engine Marketing, and Email Marketing.
Inbound Marketing helps to improve customer experience and trust by supplying valuable information via company-sponsored newsletters, blogs, and entries on social media platforms. Inbound Marketing is a cost-effective technique when compared to outbound marketing.
Because any content uploaded on the internet stays forever and can bring traffic in one day. Inbound marketing helps to boost the search engine optimization of the site and generates leads. Inbound Marketing covers the following techniques-
- SEO(Search Engine Optimization)
- SEM(Search Engine Marketing)
- SMO(Social Media Optimization)
- SMM(Social Media Marketing)
- PPC(Pay Per Click)
- Mobile Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Classified Marketing
- Video Marketing
- Image Marketing
What is the Scope Of Digital Marketing?
Digital marketing is a vast field that is not going anywhere anytime soon. Currently, we are all living in the age of digital. The first quarter of 2017 reported a total of 8 lac new job opportunities in this field. But now the job opportunity gets increased.
Why the scope of Digital marketing is to expand: Extreme digitization: Everything today is going the digital way, and with more and, more companies do their business online. So the need for digital marketing is on an exponential increase.
Low cost and High ROI: Small-scale to medium-scale companies all depend on digital marketing as it promises low-cost investment in their business and they getting increased ROI. So, all companies need digital marketers to manage their online marketing strategies.
A robust field: Digital marketing comprises several varying marketing techniques that cover the way for various job opportunities such as content marketer, SEO analysts, bloggers, social media managers, web analysts, Google AdWords specialists, etc.
What is Outbound Marketing?
Outbound Marketing is also called Traditional Marketing. It helps to reach consumers by Promoting business products or services through hoarding boards, TV ads, radio, print media. Outbound Marketing is very costlier because of using physical media.
The advantage of this technique is beneficial for local promotion. Suppose when we use this technique along with Inbound Marketing then it will produce effective and efficient business results. For example, a local shop will be better promoted through print ads and flyers rather than social media.
Once you got your presence known through outbound marketing, then you can do inbound marketing for further and long-lasting reach. The Outbound Marketing technique covers the following technique:
- TV Ads
- Digital Hoarding
- SMS
- MMS
How Digital Marketing Works?
Digital marketing is a broad marketing technique that compresses several marketing efforts that satisfy specifically digital channels. Digital marketing contains all the available digital channels such as social media, emails, search engines which involves the following steps:
- Attract a customer
- Make them a regular visitor
- Convert them to a lead
- Turn them to customer
- Use them for promotion.
Generally, a user who might require your service or product will use the Internet to know about it. So, companies decide to make themselves available online through their website. The website is optimized to rank higher on the search engine result page with the help of SEO and quality content and social media marketing.
The focus here is to increase the traffic of the website; make the online presence more strong and reach a maximum number of people. When the users visit the website, the website owner may be asked for his email and other details and asked permission to sign in to the newsletter and subscription.
If the customer accepts the invitation, then they convert them as a lead, and the company tries to turn them into a customer by sending them the latest offers and other details related to the product. If the customer finally makes a purchase, then he becomes a customer, and the company’s focus shifts to retaining them as long-term customers and encourages them to refer their brand to their friends and family.
Digital Marketing Interview Questions Answers
Q.1 Which is more important- like/followers or engagement?
Engagement is more important than followers and likes. because engagement is visitors stay on your site and take any actions such as subscribing, buying products or services, etc. Engagement is measured as a visitor stayed on your website concerning time. It is represented in percentage.
Q.2 What does a responsive website mean?
A responsive website is a website that is opened on any device that adjusts its size and orientation according to the device. It only changes the layout but the content will remain the same.
Q.3 What does above the fold mean?
Above the fold means part of the website that is visible to the visitor without scrolling the website.
Q.4 What are Social Meta Tags?
Social meta tags are HTML tags. It is used to determine how the content will be displayed on social media. If you want to get more engagement then your content should be neatly organized.
Q.5 Explain Search Engine Marketing.
Search Engine Marketing is one technique of online marketing where a website is promoted on top of the search engine result page by paid ads. Advertising ads on different platforms differ in search engines.
Q.6 Name the top useful tools used in SEO.
The following useful SEO tools are free and premium. SEO tools are
- Woorank,
- Similar Web,
- Google Analytics,
- Google AdWords,
- Google Webmaster,
- Google trends,
- Google Mobile-Friendly test tool,
- SEO Quake,
- SEO Sitecheckup.
Q.7 What is Page Rank?
Page Rank is one of the Google ranking signals and it’s used by the search engine to determine the quality and quantity of relative links coming to the website. i.e Backlink. Page Rank is re-evaluated 3 to 4 times per year. The Page Rank ranges from 10(highest) to 0(lowest) and 3 is being average.
Q.8 What is affiliate marketing?
Affiliate marketing is one type of marketing where an online retailer pays the commission to third-party website owners for generating sales and clicks.
Q.9 Define Viral Marketing.
When we are Posting attractive content, video, or picture that can produce a high engagement rate and can be shared on social media is called viral marketing. Viral Marketing is used to create brand awareness of business products or services.
Q.10 What is classified marketing?
It is the one type of marketing where we are promoting a company or a website locally by using the city/country details. Promote the website on search engines and listing on local websites like Olx, IndiaMart, JustDial, etc.
Q.11 What is Content marketing?
Content marketing means promoting the website content like video, picture, or text on different social media platforms to increase brand awareness and engagement rate with the customers is called content marketing.
Q.12 What is Outbound Digital Marketing?
Outbound Marketing means traditional marketing and it uses offline techniques like SMS, MMS, TV Ads, and Digital Hoardings to promote the business product. These methods are costly when compared to inbound/digital marketing techniques.
Q.13 Name some important marketing techniques.
- Affiliate Marketing,
- Classified Marketing,
- Mobile Marketing,
- Viral Marketing.
Q.14 Define Bounce Rate. It is measured as the percentage of visitors who exit the website after visiting only one page. Q.15 What is Inbound Digital Marketing? Inbound/Digital Marketing is a technique used to promote the business product or service using online methods like
- Websites,
- Blogs,
- Videos,
- Press releases,
- SEO,
- Social media marketing, and
- Content marketing. These techniques attract users and boost the online reputation of the business.
Q.16 How can you promote your post on Instagram?
- Should write engaging captions.
- Should use the right hashtags (a combination of general and trending hashtags).
- Should post high-quality content.
- Should run an Instagram contest for engagement.
- Should promote Instagram content on other social media platforms.
Q.17 What is display marketing?
Display advertising is displaying a commercial message (banners) with text, animations, infographics, videos, etc. It is made to target only a specific group of audience.
Q.18 What is keyword density?
Keyword density is defined as the ratio of the number of times a particular keyword is used in a webpage to the total number of words used on that page. This ratio shows how many times a keyword was used on that page.
Q.19 What should be done to make the Pay per Click Campaign effective?
For effective Pay per Click campaign:
- Should add more keywords- adding more keywords expands the reach of the campaign
- Should Split the Ad Groups – splitting ads into smaller groups, each group is targeting a specific audience that will increase the Click-through-rate (CTR).
- Should design Attractive Landing Page – modify the landing page then only we can attract more visitors.
- Should Add negative keywords – add negative keywords to tell search engines not to display the ads on those keywords.
Q.20 What is Forum Posting?
Forum posting is a participating online discussion site where people can post business-related articles as well as business-related questions and also answer the questions posted by others. Forum posting helps to create more quality backlinks.
Q.21 For SEO, which is better- text links or graphical links?
Text links are always better than graphical links in SEO.
Q.22 Name some Black Hat SEO tactics?
The following techniques are the best example of black hat SEO
- Link Spamming
- Hidden text
- Hidden Links
- Keyword Stuffing
- Cloaking
Q.23 What are social bots?
Social bots are automated software that controls a social media account. There are more third-party social automated software is available. The most used social media automated software are Buffer and Hootsuite.
Q.24 What are different ways to create backlinks?
The following 10 techniques are used to create more quality backlinks to your website
- Blogging.
- Forum posting.
- Directory Submission.
- Social Bookmarking.
- Photo and video sharing.
- Business Reviews.
- Local listings.
- Article Submission.
- Guest posting.
- Press Release.
Q.25 What is the difference between no-follow and do-follow links?
The do-follow link means the link which allows the search engine to follow them and reach the website. If the link is do-follow means the link’s juice passed to the website. The no-follow link means the link which restricts the search engine to reach the website but allows humans to do so. If the link is no-followed means the link’s juice is not passed to the corresponding website.
Q.26 What are bad backlinks?
The following practices represent the bad backlink strategy
- Paid links.
- Spammy links.
- Links coming from irrelevant sites.
- Link exchange practice.
- Links coming from low PR and DA sites.
Q.27 List some useful online marketing tools.
The following online marketing tools are helpful to do the SEO
- Google Analytics,
- Google AdWords,
- Google Trends,
- Google Mobile friendly Tester Tool,
- XML Sitemap Generator,
- Favicon generator,
- SubmitExpress (submission to all search engines.),
- Buffer,
- Hootsuite.
Q.28 What is pogo-sticking?
Pogo-sticking is a condition where the user clicks on a link in the search engine results page and immediately hit back, not staying on that page is known as pogo-sticking. This condition will happen when the website is not relevant to the user.
Q.29 What are quality backlinks?
The Following backlinks are considered as quality backlinks:
- Backlinks are coming from websites with higher page rank than your website or High DA sites.
- Backlinks are coming from relevant sites.
- Backlinks are coming on targeted keywords.
Q.30 Why do need a robots.txt file?
Robots.txt file is a text file that is used to tell the search engines not to crawl and index the links or content mentioned in the file, e.g. admin panel.
Q.31 What is a web directory?
A web directory is an online directory of websites separated into categories, sub-categories, or even sub-sub-categories. It looks like a desktop directory. In a desktop, the directory contains more folders and subfolders, and sub-sub folders. In that, all folder information is stored. A web directory is used to create backlinks to the site.
Q.32 What is the importance of Social Media Optimization?
Social Media Optimization is a free technique to promote the business product or service through social media platforms like Facebook, Twitter, Linked In, Pinterest, Tumblr. The importance of Social Media Optimization is branding the business products or services and create brand awareness and gets leads from it.
Q.33 What is the difference between On-Page Optimization and Off-Page Optimization?
On-Page Optimization refers to optimizing the website content like title, description, headings, links, image, and URL according to the guidelines whereas Off-Page Optimization refers to create more quality backlinks to the site by doing the off-page optimization techniques like Forum participation, Guest Posting, Directory Submission, etc.
Q.34 Define Email Marketing.
Email Marketing means sending promotional messages to people through customized mail templates. These promotional messages may be ads, brochures, business proposals, and are sent to create brand awareness of the business. there are more paid methods that are used to run the Mail Ads.
Q.35 What are the types of Email Marketing?
There are three types of Email marketings are used by the marketers
- Transactional email,
- Direct email,
- Mobile email marketing.
Q.36 Why do we use SEO?
By using SEO we can rank our website at site top of the search engine result page. A better-ranking website always gives more clicks and more conversion.
Q.37 What do you mean by a penalty in SEO?
The penalty is given by the search engine to a website if the website is using bad techniques that are against the guidelines of the search engine algorithm.
Q.38 How would you know if your campaign is a success?
When we are going to Track the user engagement rate on the website content by using the free Google tool like Google Analytics or another monitoring tool that can help to determine the success of the campaign.
Q.39 Explain what is a keyword
A keyword is nothing but a search term or a phrase used by the user to enter in the search engine to find relevant information.
Q.40 Explain Google AdWords?
Google AdWords is an advertising system that is run by Google. This is another way of promoting our website on top of the search engine result page. It allows business owners or website owners to create ads for a specific keyword or Focus Keyword and display it on their search engine result pages.
Q.41 Why online marketing is preferred over offline marketing?
Online marketing is cost-effective marketing when compared with offline or traditional marketing and it can be used to target specific audiences globally.
Q.42 What are the ways to increase traffic to the website?
The most effective way to get more traffic to the site is to make your website SEO friendly and get referring links to the site. Because if your website is SEO friendly then most customers share your content with their friends on social media. So you may get more referral visitors to your sites.
Q.43 What is Traffic?
Traffic to the website refers to the number of visitors who are visiting your website by linking to its link.
Q.44 How can you categorize Digital Marketing?
Digital Marketing can be classified into two types-
- Inbound Digital Marketing
- Outbound Digital Marketing.
Q.45 What is digital marketing?
It refers to promoting business products or services online through digital channels. The aim of using digital marketing technology is to promote business brands, increase sales, and build an online reputation for the company.
Q.46 What is a Landing Page?
An attractive webpage where the user is directed after clicking a link in one place is called a landing page. These pages are specially designed to attract the visitor to contact, subscribe, or buy a business product or service.
Q.47 What is ORM?
ORM stands for online reputation management. It is the reputation or image of the brand online. Reputation is determined by not only what you post but also how others react to your post.
Q.48 What is Alexa Rank?
Alexa Rank is provided by Amazon. Alexa Rank is determined by the amount of traffic coming to the website, globally. Based on the Alexa rank we can know about the rank based on the country and globally.
Q.49 What is a blog?
A blog is a digital diary. It is a content management system where a person can share his thoughts, ideas, or experience with people of the same interests. You can share text, pictures, videos, messages, and many more on the blog free of cost.
Q.50 What does PPC stand for?
PPC stands for Pay-Per-Click. It is a paid advertising method. It can help to promote our website top of the SERP by the paid method.
Q.51 What are the activities used to promote Digital marketing?
The following activities are used to promote business products or services through digital marketing
- Search Engine Optimization(SEO).
- Search Engine Marketing(SEM).
- Content Marketing.
- Content Automation.
- Campaign Marketing.
- E-commerce Marketing.
- Social Media Marketing.
Q.52 What is the keyword in digital marketing? What is its importance for SEO?
In digital marketing, the keyword is a word or search query that a user enters into a search engine to find specific information. Keywords are very important for SEO and based on the chosen keyword our webpage ranking. Where and how you place the keywords is directly reflected in your page ranking.
Q.53 Name some digital marketing channels?
Digital marketing is made possible by multiple digital marketing channels. There are multiple online marketing channels like
- Affiliated Marketing,
- Display Marketing,
- Email Marketing,
- Search Marketing,
- Social Marketing,
- Social Media,
- Social Networking,
- Online PR and Video Advertising.
Q.54 What are Search Engines?
Search engines are software that helps to search the information on the internet. Some of the major search engines are- Google, Yahoo, Bing, etc.
Q.55 What are the primary models for determining Pay Per Click?
The Following two primary models help for determining Pay-Per-Click:
- Flat-rate PPC: In flat-rate PPC, both publishers and advertisers agree to a fixed amount that will be paid for each click. Technically it is called open bidding. Most of the time, the publisher has a rate card for PPC plans based on different areas of their website or network. The amount varies as per the content that generally attracts more or fewer people.
- Bid-based PPC: In bid based PPC, the advertiser goes for a bid in a private auction hosted by a publisher. The advertiser informs the publisher of the maximum amount of bid he is willing to pay. Google Ads work based on Bid based PPC
Q.56 What qualities an effective PPC should contain?
An effective Pay Per Click keyword should be:
- Relevant: List out the targeted keywords and group them.
- Exhaustive: Apart from the most popular keywords it should include the “long tail of keyword”.
- Expansive: PPC is a Repetitive process, therefore the keyword list should be constantly growing and adapting.
Q.57 How would you optimize the conversion rates per PPC?
A conversion rate is a way to make more visitors visit your website. If you focus on the following things then you can increase the conversion rate of your business:
- Write quality content that is very relevant to the keyword or search query.
- Maintain a high degree of relevance between your ads and corresponding landing pages.
- The webpage should be an easy registering process, signing up for a newsletter, or making a purchase.
- Check the design of your landing page which should have the right combination of color, layout, and GUI to attract more customers.
Q.58 Where should you use your keywords to optimize your site ranking?
It is very important to place your focus keywords in appropriate areas for better page ranking. These areas are- website URL, title, meta tags, web page content, body text and headlines, image, first paragraph, last paragraph, and Headings.
Q.59 How would you avoid the penalty in digital marketing?
Follow the below points to avoid the penalty from Google search engines:
- Do not link to any other irrelevant site with a bad page rank.
- Do not use Poison words in your blog or posts. For example word “link”, when you hypertext this text to give the link to your site it becomes poisonous words.
- Do not use stealing text or images from other domains.
- Better Avoid re-directing users to another page through refresh meta-tags – don’t immediately send users or visitors to another page even before he or she clicked on the web page link.
Q.60 Specifies the characteristics of bad links.
The main characteristics of bad links are:
- Links from irrelevant sites.
- Links from low Page Rank or low DA sites and Low traffic.
- Don’t encourage the link exchanges.
- Links from the sites that are not in the Google index.
- Paid links or trying to buy backlinks.
- Link from the same anchor texts coming from multiple sites is better to rank on SERP.
- Spammy links from bad blogs or articles.
Q.61 What is the difference between direct marketing and branding?
- Direct Marketing Campaign: In a direct marketing campaign, the advertiser creates the strategy to target the audience who is most relevant to the business. The most popular methods of direct marketing campaigns are Search Ads, Shopping Ads, Dynamic Search Ads.
- Branding Campaign: In a branding campaign, an advertiser shows his business brand on major sites and applications. The most popular methods of branding campaigns are Display Ads, Remarketing, Youtube Ads, and custom Ads.
Q.62 Why is online marketing preferred over offline marketing? Before the birth of Digital marketing, most of the business depends on Offline marketing but this is the digital era. So all the businesses are moving towards digital marketing. The online cost for digital marketing is
- SEO,
- Hosting,
- Web Development.
The number of opportunities in digital marketing is extraordinary. One can reach many individuals online and you can set your business target as worldwide. Whereas offline digital marketing prefers reading newspapers, watching television, TV ads, Radio Ads, Hoarding Digital boards, pamphlets, etc. Therefore, offline marketing helps to target the customer within a specific area. The customer’s reachability of online marketing is more when compared with offline marketing.
Q.63 Does a blog is important for digital marketing?
Absolutely, it is important for both digital marketing and business whether it is small or big business. It can help you to improve business by sharing your thoughts, opinions about your business, and increase awareness of your business product or service.
Q.64 Where do you see yourself in five years in the digital marketing sector?
With these questions, the business owner or company manager wants to see how eager you are, how much ambition you have, and to see how much you’ve thought about your career in digital marketing. If you’re interviewing for a digital marketing executive role, you could say you’d like to be a digital marketing manager for your own business either in-house or in an agency – which will show the employer you’re sharp to progress and take on extra responsibility – possibly at their business.
Q.65 What is a call to action? Call-to-action means what is next?.
The call-to-action word was frequently heard words in the marketing field. A call is to action in marketing is a term used to cause an immediate response or encourage a sale. For example, customers read your article then what they will do next? either they can share or quit. call-to-action include another conversion point on your website like download an eBook, sign up for a webinar, get a coupon. Eg: Call Now !, Click Now, Join now, Start your Free trial, Schedule an appointment, etc.
Q.66 An Advertiser Wants To Increase The Quality Score Of A Low-performing Keyword. Which Approach Would You Recommend?
If you modify the keyword that is associated with Ad which directs to a highly relevant landing page. Q.67 What Will Frequency Capping Do? Frequency capping is limiting how many numbers of times an ad appears to the same unique user on the Display Network.
Q.68 What is Google Merchant Center?
Google Merchant Center is a free Google tool that helps you to upload your product listings for use with Google Shopping, Google Product Ads, and Google-Commerce Search.
Q.69 What is a Cold Lead?
A cold lead means the customer has never heard of the company or the product then it is a cold lead. For example, a customer has no prior knowledge about your business but if that customer converted as a lead that is called a cold lead.
Q.70 What are the types of Digital Marketing?
Digital marketing can be classified into the following types are:
- Display advertising
- Affiliate marketing
- Search engine marketing
- Search engine optimization
- Referral marketing
- Social media marketing
- Email marketing
- Inbound marketing
Digital Marketing Quiz Test
This Digital Marketing Quiz test is helpful to test your knowledge yourself. It is very useful to those who are all going to attend the digital marketing interview. All the questions we’re asked in very simple. Each end of every question will carry 1 point. If you got the maximum mark then your learned skill was good otherwise you should need to implement your knowledge. Click here to take the Digital Marketing Quiz test: Test Your Digital Marketing Basic Skills
Conclusion
In this post, we discussed Digital Marketing Interview Questions Answers. So I hope definitely that shared information will help to tune your digital marketing knowledge. If you want to get more detail about any field or topic then you should research more articles famous in that field. Then only you can get a broad idea of that field.
