Google Analytics introduction

Google Analytics is a web analytics service offered by Google that tracks website traffic and reports.Google analytics is used to track website activity in live such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.  It can be integrated with Google Adwords, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals means objective of the campaign which includes sales, lead generation, viewing a specific page, or downloading a particular file.

Google Analytics Training Course Syllabus

Google Analytics Overview

  • Overview of Google analytics
  • How Google analytics works
  • Overview of Google analytics structure
  • Importance of analytics insights
  • Importance of cookie tracking

Google Analytics Account Setup

  • Integration of analytics code in website
  • Importance of goals and conversions
  • How to setup goals conversions?
  • Bounce Rate & Exit Rate Importance

Importance of funnels

  • Set up funnels in goals
  • Integrating Ad-words and analytics account
  • Marketing Strategies via Google analytics

Introduction to Tag Manager

  • How to set up link tagging
  • Importance of filters and segments
  • Web Analytics Reports