SEM Course Training in Coimbatore

Best SEM Course Training in Coimbatore

Digital Vishnu – Digital Marketing Course in Coimbatore is the best training institute for learning Search Engine Marketing Course. We provide hands-on training in PPC advertising. Let’s go and discuss SEM in a detailed manner. 

SEM is one of the Techniques in Digital Marketing and it is a paid marketing method for generating traffic to a website. Search Engine Marketing is also called Paid Advertising and PPC (Pay-Per-Click). It is one of the essential Digital Marketing strategies to brand your business and lead generation.

PPC advertise means the advertiser pays the cost for advertising per click.PPC Ads run through Google Ads.  The advertiser has the choice to target the audience based on their business as per geography, time, language, devices, age, and gender.

In our Institute, we cover the PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile, and video marketing campaigns. Finally, you can able to understand PPC Advertising and you can implement it on your client service or your own business. 

About Google Ads program in Digital Vishnu – Digital Marketing Course Training

Google Ads will help you advertise your business on the search network and display networks. You can advertise your business through any one of the following ads like search ads, display ads, shopping ads, mobile ads, video ads, Gmail ads, and remarketing.  

In this Google Adwords Training, you will learn about how to analyze business goals, how to structure the Adword account, how to create a campaign, the concept of the ad group, ads, campaign, target search engines, bidding strategy, keyword research, different types of networks, ROI, tracking the conversions and how to take reports. 

Google Ads Course Syllabus

Introduction to Paid Advertising

• What is mean by Paid advertising?
• What are all the Benefits of Paid advertising?
• What is mean by Business objectives in paid ads?
• What is mean by Branding Campaign?
• What are all the Paid advertising channels?
• What are all the Paid Bidding Strategies?
• What is mean by Ad Networks?

Introduction to Google Ads

• Overview of Google Ads
• How to do Account Setup?
• What are all the Billing Methods are available?
• Difference between Google Ads Old Version vs. New version?
• What are all the Basic Google ads Terminology there?
• What are the Recent updates in Google Ads?
• How to frame Account structure in Google Ads?

Pay Per Click Campaign

• What are all the Different Types of Campaigns?
• Defining the objective of the campaign.
• How does Location Targeting?
• How does Language Settings?
• Who are all the Google Partners?
• What is mean by Bidding Strategies?
• Defining the Budget.
• What is Ad Scheduling?
• What is Ad delivery and Ad Rotation?

Ad Groups and Keywords Setup

• What is Ad Group?
• How to set up Ad Groups?
• How to do Keyword Research?
• What is mean by Keyword Match Types?
• What is Broad Match?
• What is Broad Match Modifier?
• What is the Phrase Match?
• What is the Exact Match?
• What is a Negative Match?
• What is the Keyword Planner Tool?
• How to Creating a Plan with Estimations?
• How to Adding Keywords to Ad Groups?

Ad Formats and Guidelines

• What are all the different types of Ads?
• What are all the different Ad Format there?
• What is Responsive Ad Format?
• What is Call Only Ad?
• What is the Structure of Ad?
• What are all the Elements of Effective Ads?
• How to set the Final URL of Ad?
• What are all the URL Options?
• What is the Mobile URL Option?
• Examples of Best and Worst Ads.
• Explain about Google Ads Guidelines?
• Explain about Copyrights & Trademark Guidelines?

Google Ads Auction and Bidding

• What is Ads Auction?
• What is Ad Rank?
• What is Quality Score?
• How to improve Quality Score?
• How to Improve Ad Relevance?
• How to Improve Landing Page Experience?
• How to Improve the CTR?
• What is the Actual CPC?
• How Quality Score affects the Cost?
• What are all the Types of CPC’s?
• what is Bidding Strategies?
• What is Auction Insights Tool?

Ad Extensions

• What is Sitelinks Extension?
• What is Callout Extension?
• What is a Structured Snippet?
• What is CallExtension?
• What is Message Extension?
• What is Location  Extension?
• What is Affiliate Location Extension?
• What is Price & Promotion Extension?
• What is App Extension?
• What are Automated Extensions?

Conversion Tracking

• What is Conversion?
• What are all the Types of Conversions?
• What is Website Conversion?
• What is App Conversion?
• What is Call Conversion?
• What are Offline Conversions?
• Implementation Conversion Tracking
• Practical Case Study
• Analyzing Conversion Reports
• How to ROI Calculation?

Campaign Reports Analysis

• What are the Key Performance Indicators (KPIs)?
• What are all the Different Levels of Data Analysis?
• How to Segmenting Data?
• How to Filter Data?
• How to do Column Customization?
• How to prepare the Search Terms Report?
• How to prepare the Auction Insights Report?
• How to prepare Keyword Reports?
• How to prepare Dimensions Report?

Display Ads Campaign

• What is Display Ads?
• What is the Objective of the Display Campaign?
• What is Bidding Strategies?
• How to do Budget Settings?
• What are all the Audience Targeting Methods?
• How to do Demographic Targeting?
• How to do Content-based Targeting?
• How to do Automated Targeting?
• What are all the different types of Ad Formats?
• How to Create Custom Ads?
• How to do Conversion Tracking?
• What is Gmail Ads?
• How to Create a Gmail Ads Campaign?

Remarketing Campaign

• What is Remarketing?
• How to build an audience list?
• What are the Types of Remarketing audiences?
• What is the Website audience?
• What is App Audience?
• How to Build a Customer List?
• How to build the Remarketing List?
• How to Create a Remarketing Campaign?
• How to build Remarketing Ads?
• How to build Conversion Tracking?
• What are all the Common troubleshooting issues?
• How to Measure Results of Campaign?

Video Marketing with YouTube

• What is video marketing?
• How to Set a Video Campaign?
• What is the objective of Video marketing?
• What is Instream Ads?
• What is Discovery Ads?
• What are all the YouTube Targeting options?
• What are the Bidding Types?
• What is the Type of YouTube Ads?
• How Create a YouTube Ad?
• How to Remarketing the Lists on YouTube?
• How to prepare Reports and Analysis?

Shopping Ads Campaign

• What is Shopping ads?
• How to set up Shopping campaigns?
• What is Google Merchant Centre?
• How to setup Data feed?
• What are all the Types of Data feed?
• Difference between Ad groups and Product groups?
• What are all the Bidding strategies there?
• How to prepare Reports and Analysis?

Mobile Marketing Campaign 

• What is  Mobile Marketing?
• What are the different types of mobile marketing campaigns?
• How Create a Universal app campaign?
• What is Bidding Strategies?
• How to set Location & Budget settings?
• What are all the different types of Ad Formats?
• What is Conversion Tracking?
• How to prepare Reports?

Google Ads Tools

• What are all the different types of Opportunities Tool there?
• What is Account Access Levels?
• How to Change History Tool?
• What is PPC Manager Account (My Client Center)?
• What is Google Ads Editor?
• What is Google Scripts?
• What is a Business Manager?
• How to Link Account? 

Bing Ads

• What is Bing Ads?
• What are all the Benefits of Bing Ads?
• How to Create a Bing Ads Account?
• What are all the Types of Campaigns?
• How to Create a Campaign?
• How to set Bidding and Budget Settings?
• What are all the Location Targeting Options there?
• What are all the Types of Ads & Extension?
• How to do Conversion Tracking?
• How to Import Google Ads Campaign?
• How to prepare Reports and Analysis?
• Bing Ads Certification Guidelines

Google Ads Express

• What is Google Ads Express?
• Why Google Ads Express?
• What are all the Benefits of Ads Express?
• What is Google My Business Account?
• What are all the different types of Campaigns?
• How to set Objectives of Campaigns?
• What are all the Location Targeting there?
• What are all the Targeting Options there?
• How to set Bidding & Budget?
• What are all the Ad Formats & Extensions there?
• How to prepare Reports Analysis?