Online SEO Training
SEO stands for Search Engine Optimization. It is a techniques used to increase the visibility (Traffic) of a website in search engine’s result page.A better ranking website gets more traffic, creating the opportunity of better exposure and revenue.Search Engine Optimization completely depends on the search engine.The Search Engine has two major functions crawling and indexing, and providing relevant result.The search engines use programs called crawlers or spiders to read the source code of the website and store this data on their local servers.This technique is called crawling of the website.After this, Indexer takes the data from the local server of crawlers and arranges them in categories like hotels, hospitals, schools, restaurants, etc.
SEO Training in Coimbatore
Digital Vishnu is one of the best and top SEO training institutes in Coimbatore, offering SEO training in Coimbatore with affordable price. We offer Online and Offline SEO Training with Live Practicals on Projects. We update our syllabus with the recent updates in the search engines. Each topic of SEO will be discussed in detail with one practical example of the implementation to make sure every student will able to understand the topic easily.
Our SEO Trainer has 8+ Yrs of Experience in Digital marketing field and will provide the training with live real time projects.
SEO Training Course Syllabus
Digital Marketing and SEO Basics
- What is Digital Marketing?
- Digital marketing channels
- Difference between SEO, SEM, and SMM
- Benefits of SEO
- How does the search engine work?
- Google Search Architecture
- Ranking methodology
- Understanding the SERP and Search Operators
- Search algorithm updates
- Panda, Penguin, Humming Bird update
- Latest search updates and predictions
WordPress CMS with HTML/CSS Basics
- HTML Basics
- CSS Basics
- Why WordPress ?
- WordPress Installation on Server
- Understanding the Dashboard
- Changing the Default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages, and posts
- Adding menu to the site
- Adding widgets to the site
- Installing useful plugins for site features
- SEO specific plugins
Google Search Console
- What is Search Console
- Website verification
- Setting Geo-target location
- Search Analytics
- Advanced Search Query analysis
- External Links Reports
- Internal Links Report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal
- HTML Suggestions
- URL Parameters
Keywords Research and Analysis
- What is Keyword Research
- Benefits of Keyword Research
- Business analysis process
- Types of Keywords
- Keyword Research Methodology
- Google Keyword Planner Tool
- Advanced Keyword Planning guide
- Paid Keyword Tools
- Keyword generation ideas
- Competition Analysis
- Competitor Metrics
- Finalizing the Keywords List
- Practical case study
On-page Optimization
- Google website guidelines
- Fundamental On-page Factors
- Domain Name Optimization
- URL Optimisation
- Title Tag Optimization
- Meta Tags Optimization
- Headings & Footer Optimization
- SEO Content Writing
- Anchor Links Optimization
- Image Tag Optimization
- Sitemaps Optimization
- Robot.txt and its importance
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets (Schema)
- One Box Answer Optimization
OffPage Optimization (Link Building)
- Introduction to Offsite Optimization
- Google Link building guidelines
- Important factors of Link Building
- Types of Linking Methods
- Links Analysis Tools
- Directories Submissions
- Local Business Listing
- Classified Posting
- Generating Links from QA sites
- Guest Blogging and commenting
- Press Releases
- Social Media Links
- Document Sharing Links
- More Advanced Techniques
Reports and Management
- Website Position Analysis
- Website Monthly Reports
- Google Analytics Reports
- Search Console Keyword Reports
- Link Building Reports
- Competitor Reports
- Paid Tools for monitoring SEO campaigns
Live SEO Project
- Client requirement analysis
- Keyword Research
- On page implementation
- Link building process
- Reports
Website Monetization (Part 1)
- How Adsense Works
- Adsense Guidelines
- Website ideas for online earning
- Understanding Adsense dashboard
- Different types of payment model (CPC and CPM)
- Types of Ad Formats
- How to choose correct ad formats
- How to select a profitable niche
Website monetization (Part 2)
- Tracking multiple websites with channels
- Blocking competitor ads on our site
- Reporting and Analysis
- Integration of Adsense with Youtube Channel
- Linking Adsense with Analytics
- Other Ad Networks
- Affiliate marketing networks