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Top 30 SEO On Page Optimization Techniques 2025

SEO On-Page Optimization Techniques

In this article, we will discuss the Top 30 SEO on-page Optimization Techniques in SEO on-page Optimization. Search engine optimization is used to rank our website on top of the search engine result page. In that SEO many on-page elements are used to increase the rank of our website. So this article discusses what are all the important on-page elements used to rank our website. Let’s dive into the topic.

What is a Search Engine?

what is search engine

Search Engine Optimization completely depends on the Search Engine. So first we should understand what search engines are? Search engines are software that is designed to search the information on the World Wide Web (Internet). 

Different Types of Search Engines are:

Google is one of the top search engines and is used by 90% of people around the world. The rest of 10% of people use the other search engine mentioned. 

How does Search Engine work?

how search engine work

The Search Engine has four major functions are:

All the search engines use their own program called crawlers or spiders. The function of a crawler or spider is to read the source code of the website (HTML) and store that information on their local database called local servers. This technique is called the “Crawling” of the website.

Generally, a website crawled 3 to 4 times once a year. After the crawling process, Indexer takes the data from the local server and arranges them in proper categories like hotels, hospitals, schools, restaurants, etc. This indexed data is stored in the main database. This process is called “Indexing“. 

The Rank algorithm of a search engine is a program that ranks the website according to the website’s relevancy like fresh content, updated content, unique content, and no duplicate content.  Now, when a user types a search query (keyword) in the search engine, the search engine matches the search query (keywords) in their main database and presents the website information containing the keywords according to the rank assigned by the Rank Algorithm.

What is SEO?

what is seo

SEO stands for Search Engine Optimization. It is a technique that is used to increase the website rank on top of the search engine result page organically. It helps to increase the visibility (traffic) of a website on a search engine’s result page.

Why we use SEO?

why use SEO

With the help of the SEO Technique, you can get a better website ranking website and gets more traffic. Once you get more traffic then we can increase sales and conversions.

Types of SEO

type of SEO

 Search Engine Optimization is divided into three types.

  1. White Hat SEO
  2. Black Hat SEO
  3. Grey Hat SEO

1. What is White Hat SEO?

white hat SEO

 White Hat SEO is one of the SEO types that helps to optimize the website followed by search engine guidelines (mainly Google).

2. What is Black Hat SEO?

black hat SEO

 Black Hat SEO is not to follow the search engine guidelines and it uses foul methods to increase page ranking. 

3. What is Gray Hat SEO?

grey hat seo

Read More: Which is the best Digital Marketing Training in Coimbatore?

What is Keyword Research?

The keyword means the search query or phrase entered by the user to find the information in the search engine. These keywords may be single words or two words or three words or long-tail terms. Ex:

Research means to find what is it? Keyword research means finding what are the keywords used by the visitors to know about the information and to target those keywords.  These keywords may vary based on

The following steps are used to do keyword research-

Now analyze those websites to find what keywords they are targeting. But the important thing is to keep in mind that some of them may be using Black Hat techniques. so you should study the competitors, note down for which keyword they rank on top. Never ever copy their content.

Generally, you should select the one with high traffic (the keyword used most) and low competition (less number of websites targeting the keyword) because then only you have a better chance of coming on top for that keyword. 

Several paid or freemium keyword research tools are also available online to help search keywords. Some of the tools are-

 

soovle

  1. Soovle
  2. Google Keyword Planner
  3. Google Auto Suggest
  4. Google Related Searches
  5. Keyword Permutation Generator tool
  6. Keyword Shitter
  7. Google Correlate
  8. Uber suggest Neil Patel
  9. Word Stream free keyword tool
  10. SEO Chat suggestion keyword finder
  11. Answer the public
  12. Keywordtool.io

What is on-page Optimization?

what is on-page SEO

 White Hat SEO is classified into two types as on-page optimization and off-page optimization. On-page optimization is defined as making changes in on-page elements within our website that helps to increase website rank on the search engine results page. The following techniques are used for on-page optimization-

Tag Optimization

on-page optimization

 Optimizing the HTML tags by using Focus keywords is tag optimizationExample: 

While you use the keywords in tags that will increase customer visibility on SERP (Search Engine Result Page). 

Title Tag Optimization

title tag optimization

 The title tag is used to identify the title of the website. This title is the clickable text displayed in the search engine result page as the title of the website. It helps to show web pages for the targeted keyword. For optimizing the title tag,

Example- Home | Digital Vishnu | Digital Marketing Training | Coimbatore 

Meta- keywords Optimization & Meta-description Optimization

meta keywords

The Meta tags play a major role in a website that decides where you put your keywords. Points to remember-

Note:-Meta description should contain more than 3 Meta keywords and one Focus keyword. 

Heading Optimization – H1, H2, H3, H4, H5, H6

 

heading tag optimization

Bold and Italics

bold and italics

 The keyword which has not been covered under heading and title are highlighted by bold and Italics Syntax of Bold: Digital Vishnu – SEO Training in CoimbatoreDigital Vishnu – SEO Training in Coimbatore 

Hyperlinks

 

hyperlinks

Example:- Keywords 

Image Alt

alt text

URL Optimization

URL optimization

 The URL stands for Uniform Resource Locator. The URL of the website:- 

Example:- www.sample.com/……html 

Favicon Icon

 

favicon

Canonicalization 

canonicalization

Doctype

 

doctype

CSS & JavaScript File Optimization

css

When optimizing the CSS and Javascript file, you should remember the following things –

Web Speed Optimization

website speed

If your websites take more time to load then the user won’t wait for it. They may go to another website. So, here are some tips to optimize the speed of your website:- 

Text-to-Code Ratio

 

text code ratio

Linking

what is link

Internal Links: 

internal link

 The links from one page to other pages within your website are called internal links. Eg. Links from the Contact us page to the Home page.  More internal links decide more authority of your site. Because if you have more internal links then the search engine assumes that you have more content on your website. 

Outgoing links: 

external link

 The links going from your website to another website is called outgoing links. Ex. social networking account ( Facebook, Twitter, LinkedIn, Instagram) links present on the site.  More number of outgoing links decide less authority of your site. Because if you have more outgoing links then the search engine assumes that you haven’t more content on your website. 

Incoming links: – 

incoming links

The links coming from other websites to your website are incoming links or Backlink. Your website rank is totally based on the Backlink concept. The links coming from quality sites with higher page rank helps in boosting the page rank your website as they show the search engine the more importance of your website. Note: – External links should open on a new page. The website should not contain any broken links. 

W3 Schools Validation

Link: – XML Validator 

Sitemap File Generation

sitemap

  A Sitemap is an XML file that contains your website all URLs. There are two types of sitemap-

Link: – Sitemap Generator 

Robot.txt File Creation

robots.txt

The robots.txt is a file that informs the search engine that does not crawl or index the file mentioned. Mainly this file is used to restrict the indexing of the admin panel and other private information placed on the website. The robots.txt file can be written in any way according to the website owner requirement:- 

1) Here * specifies all the search engine robots. The below syntax allows the search engine bots to crawl all the files.

User-agent: *Disallow: 

2) The below syntax restricts all the search engine robots from indexing the site.

User-agent: *Disallow: / 

3) The below code is explained to restrict the bots from indexing the three directories mentioned.

User-agent: *Disallow: /cgi-bin/

Disallow: /tmp/Disallow: /junk/ 

4) The below code is explained to restrict the bots from only the specific file from the directory mentioned.

User-agent: *Disallow: /directory/file.html The name of some of the search engine bot is- Googlebot ( all services), Googlebot-news ( bot for news), Baidu spider, bingbot, yandexbot, etc. 

Custom Error Page Creation

404 page

 The error page is the message displayed to the visitors who are trying to access an invalid webpage on the internet. The error message is also displayed when a server error occurs. The most common server errors are- 404 (Not Found) error messages is displayed when the requested URL is not available on the webserver. It can be found-

403 Forbidden error message is displayed when the user requests a page he is not allowed to access i.e. pages which the general users are not allowed to access. 503 (Service Unavailable) error message is displayed when the server is unavailable or overloaded or down. 

Content Optimizations

Content optimization is one of the techniques used to make the pages of the website should be more informative and attractive to the search engines and visitors. This content includes- the title, text, images, links, videos, and meta tags. The following points to remember when optimizing the page content-

Conversion Form Creation

conversion form

 The target of all website owners is to convert their visitors into customers. So they added quality contact forms on their website to attract their visitors.  For example: adding requesting subscription form, getting an email address, or closing the deal/sale forms.If you create easy to understand and navigate contact form then you may get more visitors. 

Conclusion

The above article helps to know about the concept of Top 30 Optimization Techniques 2025 in SEO On-page Optimization. If you optimize every on-page element then your website rank increases on top of the search engine result page organically. I hope this article will help you definitely to boost your website visibility.  

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